Apart from viewing what is available in the Bridal Industry, met up with a number of marriage celebrants. Some were local, some I've met at Civil Marriage Celebrant Association meetings, and some from the 2010 Ongoing Professional Development (ODP) course.
From the various dialogues both with marriage celebrants and other providers of Bridal services, here are some things to consider if you're thinking of becoming part of a Bridal Expo.
- What would work for you - one or two highly expensive Bridal Expos per year or half a dozen local inexpensive Bridal Expos?
- Could you share the expense by having another celebrant part of your exhibition? Will the organisers allow you to do that? Apparently some won't.
- How much advertising will the organisers of the Bridal Expo be undertaking?
- What incentives will the organisers be offering to draw the crowds - bag of samples, prizes, entertainement, fashion shows?
- Is the Bridal Expo venue noted for weddings? If so, perhaps conacting with the propriators might be a bonus in itself.
- Is there a limit on the number of exhibitors from the one industry? You don't mind some competition. But it has to be reasonable.
Where do you find Bridal Expos? Where else? On the Internet.
For more on Bridal Expos and other marketing hints, check out my book 'How to be a Profitable Celebrant: Practical Hints on Running a Profitable Celebrancy Business' at your local Library.
