LAST WEEK OF SMASHWORDS SUMMER/WINTER SALE!
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Celebrant, Vlady Peters, Redcliffe, Qld.
Sunday, July 25, 2021
Tuesday, July 13, 2021
Marketing Yourself as a Celebrant
Separating Yourself from other Celebrants
1. Have you studied public speaking, taken drama classes or singing lessons? All these are some of the talents which other celebrants won’t have.
2. Have you studied law, or languages or done volunteer work? These are some other talents which can differentiate you from other celebrants.
3. If English is your second language,
you might be just what your compatriots are looking for. Not only will you be
able to conduct a ceremony in a language which all of their guests will
understand, you might offer to be a translator for other officiants who are
associated with couples using your language.
4. Celebrants who are parents or grandparents might have a natural affinity for ceremonies dealing with children.
5. Officiants who themselves have enjoyed long, happy partnerships might look to attract couples celebrating their renewal of wedding vows in as part of their wedding anniversary celebration.
7. If you’re young and exuberant, the younger clients might love your energy.
8. If you’re an older, more sedate person, clients might enjoy your unflappability.
9. As a retiree, your accessibility might be a real plus for the client who is tired of talking to the answering machines of celebrants who are in full time employment and never home.
When thinking of advertising yourself as a celebrant, keep in mind what the client is after. This will include:
1. What will the client receive from you that he won’t receive from other celebrants?
2. What are some problems associated with the particular event that you have the answer for, and for which other celebrants don’t?
3. How can they tell that your fee is based on value for money and not just a figure that you’ve pulled out of a hat?
4. Why are your fees so much lower or higher than those of other celebrants?
Other things, which will go towards the image you want to project, are the physical attributes that the client will experience when he contacts you. This will be:
1. How you sound answering you phone. Are you friendly and interested in what the client has to say? Do you come across as a helpful and caring person? Do you inspire confidence by understanding what your responsibilities as an officiant are?
2. What your recorded message on your answering machine suggests. Is the message clear and concise giving options to the client as to how he can contact you in the future without wasting his time ringing over and over again? Are you prompt in returning the call?
3. The quality and professionalism of any printed information you send out to the potential client. Do you work towards making your printed material memorable by using a particular theme or logo for your letter heads, business cards and leaflets or brochures? How about colour-coordinating every bit of paper you sent out, including the paper clip you use to keep the pages together?
4. Delivering on your promise. Are you careful about promising to do things for clients in a certain time only if you know you can do it, so that they’re not waiting for information brochures or kit for weeks, instead of the day or two you told them?
5. The way your office – home or otherwise – looks from the street, front door, and inside. Are the surrounds neat and tidy and your entrance inviting? Are any pets kept away from the gate so that your client doesn’t have to fight his way to your door? Does your interview room smell fresh and look inviting with fresh flowers or other indication of a welcoming attitude?
6. If you use a door bell do you answer it promptly instead of having your client kicking his heels on the doorstep wondering whether he’s come to the right place?
7. How friendly you are in all your communication by phone, printed material and in person. Do you try to make all your communication personal as well as presentable and professional?
8. How organized you sound, look and act. Whether on the phone or at the interview, do you make sure that you have everything at hand that you need?
9. Your standard of dress. Are you aware
of your client’s expectations as to how you should dress? Have you taken the
trouble to see how other celebrants dress and handle themselves? How do you
want to be perceived by your clients in terms of how you dress?
Extract from How to be a Profitable Celebrant
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Sunday, July 11, 2021
Honeymoon Planner
One of the many books discounted at the Smashwords Book Sale 1st July to 31st. The ultimate Honeymoon Planner. Check it out Wedding Plus Honeymoon
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