Tuesday, February 2, 2016

10 Ways to learn from your Competitors

While it is unlikely that celebrants competing with you will be motivated to help you improve your celebrancy business, celebrants who live in different cities or different states, may be quite willing to share their experiences with you. Never forgetting that what works for another celebrant in a totally different situation from yours, may not necessarily work for you, contact at least three other highly successful celebrants for comparison factors. Take note of the following:
  1. Locality. Are they living in a city or a country area, what size area do they service and how many celebrants are they competing with? 
  2. How long have they been in the particular area, and how well are they known? 
  3. What are they noted for? High quality work? Reasonable fees? Availability? 
  4. What type of clients are they attracting? Young? Mature? Well to do? Lower income? 
  5. What fees do they charge? Higher or lower than most celebrants? If higher, how do they justify their fees to their clients? 
  6. What form of communication with their clients do they prefer? Predominately telephone? Email? Mailing out kits or brochures? 
  7. What aspects of their services do they promote most? 
  8. What services do they provide which you don’t? Is there any reason why you haven’t considered offering this service? Should you be considering this particular service? 
  9. Is there anything unique in the services they provide? Is this something you could adapt or is this too specialized for you to consider at this particular time? 
  10. Which of the services offered by the celebrants are valued most by the clients?
Extract from How to be a Profitable Celebrant





Monday, February 1, 2016

10 Easy Steps to Great Relationship

You've found the love of your life. Now make sure that it's yours for the rest of you life with these ten easy steps.

1. Be Kind. Kind seems a light-weight sort of word, but unlike love, it's a word we all understand. Kind is feeding a stray cat, or giving a complete stranger a helping hand. Its greatness likes in the fact that you don't have to do it, it's not required by law that you do it, it's not a matter of politics, or religion that you do it. You do it out of the fullness of your heart. You could say, kindness is love in action.

2. Be nice - in the old-fashioned way - that is don't be crude, rude or obnoxious. As my neighbour used to tell her two daughters, a dirty, slovenly, foul-mouthed young man will become a dirty old man - only more so. I guess that goes for the ladies too.

3. Don't enter a partnership with the idea of improving him or her. It's hard enough for you to ensure that you become everything you want to be, without doubling up on the job.

4. Be yourself. Tricky that. One person who was himself with a vengeance was Socrates. He used to run around Athens day in and day out, being a great philosopher. Mrs. Socrates, in the meantime, used to run behind him screaming, 'For crying out loud, Socrates, get a job! Your kids are starving and my taking in neighbours' washing isn't cutting it.'

Socrates was being himself, but as a husband and father, he sucked.

Think of yourself on your own as a circle. When you're in a relationship your circle intersects with your partner's circle. There is still a lot of circle that is you as an individual, but that intersected bit has to be both of you. Here is where you negotiate, mediate and accommodate each other. Here's where your life together takes precedent over your life as yourself.

5. Be honest. This is another tricky one. Tolstoy, on his wedding night, gave his very young bride his diaries. Here she learned of his life up to date, which included numerous interactions with women, one of whom still lived and worked on his estate, and was looking after a little Tolstoy they had produced some years back.

I wonder how he would have reacted if his bride had returned the favour by giving him her diaries which included her goings on with the butler and their little offspring.

The moral of the story? There's honesty and there's ego tripping. There's honesty which enlightens your relationship and there's honesty which makes you feel better by dumping your undesirable actions for your partner to carry.

6. Do things together and apart. Don't give up all your friends and activities you enjoyed as a single person just because you are now in a relationship. Ideally, you'll be making new friends and taking up new activities as a couple. But as the wise man said, it's nice to make new friends, but even nicer to still keep the old ones.

7. Have things in common. Opposites might attract, but as an ongoing thing, it's hard-going. The Victorian marriages, where men and women had little chance of getting to know each other until they were married, were imbued with boredom at best, and a lot of unhappiness at worst. Both partners had to get along with someone they had no understanding of.

No wonder George Osborne, in Vanity Fair, complains five minutes into his Honeymoon, that he's bored out of his skull with his sweet Amelia.

There are a lot of things that go into a happy, healthy relationship. Common interests and common backgrounds make a good start.

8. Fight Fair Fight about what you're fighting about. Don't bring up every other argument and disagreement you've ever had. Just agree to resolve this particular problem only. And while doing this remember that not all arguments are worth winning.

Even the best military strategists knew that sometimes retreat was the better strategy. Don't set up to win every battle, only to find that you've lost the war.

9. Forget the words 'always' and 'never'. Nothing is so annoying as being told, 'You always do that', or 'You never do this'. Let's face it, in real life, that is simply not true.

However, if in fact your partner never does what he or she should, or is annoying you by always doing what he or she shouldn't, why are you still in a relationship with this person? Get a life!

10. No ultimatum. If you value your partner or your relationship, don't ever issue an ultimatum unless you're prepared to live with the worst scenario. An ultimatum to a relationship is as a red rag to a bull. It makes your partner see red.

Of course, if you've been trying to get rid of your partner, and so far your hints have been falling on deaf ears, you might need something less subtle, like an ultimatum to get him or her out of your life.


Monday, January 25, 2016

Staying Motivated as a Celebrant

In pursuing the business of celebrancy, you need to be aware of two things – that there will be some good moments and some not so good. You will find that while you are busy, with plenty of bookings, and clients who seem to be appreciative of everything you’re doing, it will be easy for you to believe that in choosing to be a celebrant you have made the right decision.

It is when the ceremonies are few and far between, the clients more of a pain than a joy, that staying motivated will become a challenge. The few ceremonies become irksome in as much as they cut into your weekend without much financial reward. You are almost glad when the rare client rings you up and tells you that she has to cancel the ceremony.

How do you get out of this type of slump? Here are few things for you to remember and try.

Realize that the attitude you have with yourself is actually working against you. Whether you realize it or not, on an unconscious level you’re discouraging clients by your lack of enthusiasm and self-disappointment.

1. Get together with those people who are in your corner and will energise you with their support. They don’t have to be necessarily other celebrants, but they have to be people who believe in what you’re doing and admire you for it.

2. Keep a diary of the good moments that you have had with satisfied clients. There seems a tendency for people to hug to themselves all the unsatisfactory moments in their lives, while failing to give themselves a pat over the highs in their lives.

3. Always be aware of why you got into the business of celebrancy in the first place. Whether it was just the money, or being part of the great moments in other people’s lives, keep that in mind when things aren’t going too well for you.

4. With the above in mind, don’t get distracted with what other celebrants are doing if what they’re doing is not what you became a celebrant for. Focus only on what is meaningful for you.

5. To make sure that you do focus on your own objectives, write them down in your diary where you can see them every day. It is amazing how easily you can forget the reason why you’re doing what you’re doing. Allow yourself to be reminded every day of your life.
Extract from


Thursday, January 21, 2016

Celebrating First Wedding Anniversary

The first Wedding Anniversary is symbolised by paper. At this stage marriage is seen as a relationship still growing, partners still getting to know each other.
The paper is seen as something delicate, needing to be handled carefully. Paper itself has many connotations.
One of the rituals in the Japanese wedding ceremony is the sipping of rice wine from a bottle decorated with paper butterflies symbolising the male and the female partners at the beginning of their journey as a united couple.
There is an element of joyfulness and playfulness in the first wedding anniversary. Everything is fresh and new, and each day brings new discoveries about love and life.
The gifts offered to the couple on their first wedding anniversary reflects the carefree nature of the relationship. There are tickets for the opera or concert for the couple's enjoyment. A book of specific interest to the couple symbolising the acquisition of wisdom as their union ripens. A floral bouquet for its esthetic beauty.
Flower associated with the first wedding anniversary is a pansy, and the gemstone peridot or pearl.
Whether on their own, or celebrating their wedding anniversary with friends or relatives, a casual picnic or barbeque is appropriate. Food can be served on paper plates, with the venue decorated with paper lanterns.
Part of the celebration for the couple only, could be viewing a recording of their wedding ceremony and renewing their vows in the privacy of their own home. They might also make a game of creating a ritual for each of their wedding anniversaries by adding something new like a new song or poem which has either the word anniversary or paper in the title. This could be the ‘Anniversary Waltz’, or ‘It's only a Paper Moon’.
Find out more about celebrating your Wedding Anniversary with
and at

Friday, January 8, 2016

12 things to consider before setting your fee

After charging the same fee for I don’t know how many years. I decided to increase it for 2016. I got cold feet with the very first couple who rang me two days ago. Could I really justify the increase, was my immediate thought.

One of the reasons many small businesses fail in the first five years of setting up, is that, like me, they tend to identify themselves with the client, rather than remind themselves that they are running a business.

If you are someone who has just put up your shingle, advertising yourself as a celebrant, setting a fee for your services will be one of the things you need to decide early. You will want to set a fee which you feel will cover your running expenses, plus allow you to make a profit.

But you also need to take into consideration what clients will pay for your services, given the competition already in existence.

Here are some questions you might like to consider.

1. What is your aim in becoming a celebrant?

2. Why should clients come to you, instead of using any one of the other celebrant around.

3. What particular strengths and talents have you got to help you in your celebrancy business?

4. What are some of your weaknesses that might work against you?

5. Who are your potential clients?

6. How old are they and how well off are they?

7. How do they perceive the celebrancy business?

8. What fees do the other celebrants charge?

9. Can you charge more and still attract clients?

10. Can you charge less and still be profitable?

11. What can you offer that is different and is of significant benefit to the clients?

12. What exactly are clients looking for – saving money, better service, convenience?

Remember, that in selling a product, whether it be soap or celebrancy services, it is possible to make money providing a high quality product at a high price, or a low quality product at a low price. Your business, however, will never survive if you try to sell high quality service at a low price or a low quality service at a high price.

Article based on ‘How to be a Profitable Celebrant’ by Vlady Peters






Sunday, January 3, 2016

Honeymoon Cost

It wasn’t the wedding of the century. Six people in all arrived at St. Patrick’s Cathedral in New York to watch the young man and woman exchange their vows. Two more had been invited but as they were running late – and this was before the easy communication of mobiles – too bad for them.

The very young and very attractive bride was fetching in her suit of midnight blue with a matching hat trimmed with leather ribbons and buckles.

For their honeymoon the groom had chosen a near by hotel where the two celebrated so enthusiastically that they were thrown out of their hotel not long after their arrival. Undaunted, they picked themselves off the sidewalk, registered in another hotel, and continued to celebrate.

In one of his more lucid moment, the groom realized that as much as he adored his wife, she was not exactly a fashion plate. Leather ribbons and buckles were fine in Alabama, and may have won her the award of the most attractive debutant alive, but in New York they were very suggestive of country bumpkin.

“Sweetie, you must do something about those Southern Belle clothes you’ve got. I’ll talk to some of my New York female friends. I’m sure they’ll be delighted to put you on the right track. After all, this is New York, and we are on our honeymoon.”

“But honey bunch, can we afford it? Don’t forget we’ve already trashed two hotels and our honeymoon has barely started.”

“My dear girl,” he said indulgently, “haven’t you ever heard of credit?”

“Credit!” she gasped. “Why my daddy would simply die if he heard me say the word less run around asking for it.”

“Baby doll,” he answered with a smile. “For a judge he’s not a bad sort, your daddy. But when it comes to modern living, your daddy hasn’t a clue. Didn’t you tell me that he’s refused to take out a mortgage on his house because it would put him in debt? I mean to say, it is 1920. Or hasn’t he heard?”

“I don’t know.”

“Look! I absolutely insist! Go out on the town and come back an unflappable New Yorker. We’ll be the talk of the town.”

And so began the story of Zelda and Scott Fitzgerald. And their love affair with credit. A love affair, like most love affairs, that ended in tragedy and tears.

But despite the mark that they have left behind, all too many couples are only too ready to embrace a similar affair, fuelled to an even higher pitch by the advent of credit cards.

For them it will be different, they think.

But as the man said, first comes the wedding and the credit card, then comes the honeymoon and the credit card. Then come the bills and the divorce.
Plan your Honeymoon with