Tuesday, February 2, 2016

10 Ways to learn from your Competitors

While it is unlikely that celebrants competing with you will be motivated to help you improve your celebrancy business, celebrants who live in different cities or different states, may be quite willing to share their experiences with you. Never forgetting that what works for another celebrant in a totally different situation from yours, may not necessarily work for you, contact at least three other highly successful celebrants for comparison factors. Take note of the following:
  1. Locality. Are they living in a city or a country area, what size area do they service and how many celebrants are they competing with? 
  2. How long have they been in the particular area, and how well are they known? 
  3. What are they noted for? High quality work? Reasonable fees? Availability? 
  4. What type of clients are they attracting? Young? Mature? Well to do? Lower income? 
  5. What fees do they charge? Higher or lower than most celebrants? If higher, how do they justify their fees to their clients? 
  6. What form of communication with their clients do they prefer? Predominately telephone? Email? Mailing out kits or brochures? 
  7. What aspects of their services do they promote most? 
  8. What services do they provide which you don’t? Is there any reason why you haven’t considered offering this service? Should you be considering this particular service? 
  9. Is there anything unique in the services they provide? Is this something you could adapt or is this too specialized for you to consider at this particular time? 
  10. Which of the services offered by the celebrants are valued most by the clients?
Extract from How to be a Profitable Celebrant


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