Like any other self-employed person, the celebrant, to be a successful business person, must have not only the qualities that make her a good officiant, but also characteristics that will make her a successful business person. Successful business people are noted for:
Business people who succeed take personal responsibility for what happens. Action is the key. Whatever you plan to do, you do it in a timely fashion. Any promises you make to yourself or to your clients are kept because you enjoy the challenge of getting things done. You know the importance of promoting yourself as a business person and are active in doing just that.
No one has ever succeeded without persistence. By focusing on exactly what you want to achieve as a celebrant you will be able to overcome the inevitable challenges that will come your way. You have the self-confidence in not only being ready to undertake a task, but to keep at it until it’s finished.
Essential requirement is that you know exactly the outcome you want in planning every step of the way. This includes making a detailed list of your immediate and long-term goals, and tackling them in an orderly fashion. Knowing where you want to go, and putting in place realistic initiatives which will take you there, is a necessary requirement.
Change is inevitable in every aspect of life. It is inevitable in your business. Accept it and use it to your advantage. While having a plan for your business so that you know where you’re going and how you’re going to get there, continue to watch what’s happening around you, and revise your own methods and ideas so that you don’t get left behind.
5. Clear, creative and analytical thinking
You need to be an ideas person, aware of trends and fashions, working towards being the first, rather than the last to adopt new ways of celebrating various ceremonies. While as an officiant you are a people person, as a business person you need to be logical and rational, and perhaps even a bit pragmatic. Feelings and sentimental thinking need to take second place to running your business as a financial success.
6. Communication skills
Celebrancy requires the skill of getting along with people. You need to enjoy working with your clients, networking with people in your industry, gaining their goodwill and support. Competence in human relations, including the ability to get along with others is imperative. Creating relationships with all the people you come in contact includes the ability to mix easily with people, be a person easy to get to know, and be a real asset in social situations. Ability to talk easily, and enjoying talking, is a real asset.
7. Able to describe the services you provide
Unlike tangible goods which customers can see, and hold and touch, your services are very much in the perception of the client. It is you who must be able to communicate the benefits and advantages of your services to the client. No matter how good, or even how much better you are than other celebrants, in order to sell your services to a client you must need to communicate this fact to her.
In effect, you are the product you’re selling. You must be able to communicate your differences from other officiants. Your enthusiasm and passion for what you’re doing. The experience and the training which makes you the professional you are. The qualities that make you and your services unique.
Since you are the product you’re selling, you need to be confident by knowing what you are about. You can only convince others by knowing and believing in your professionalism and your ability to provide quality service.
Your clients, like everyone else, have experienced the frustration of calls that are never returned, the promised information that never arrives, the waste of time waiting for service people who might arrive today or tomorrow, or hopefully by the end of the week. As a successful business person, you never promise what you can’t deliver and you always try to deliver more than you promise.
You need to believe in what you’re doing, in the way you’re doing it, and in your ability to achieve what you’ve set out to achieve. As a self-employed person it is not enough for you to merely have goals which you want to achieve. You must be able to motivate yourself to do whatever it takes to actively promote these goals. Planning is not enough. You need to be committed to what you’ve set out to do.
9. Business like
You might love dealing with people, but you must never lose sight of the fact that you’re running a business and not a charitable institution. Be financially responsible by charging fees that repay the time and money that you put into running your celebrancy business.
Initially, almost all people starting a new business are just a little embarrassed about asking for their fee, and worrying about the fee being too high. Unless you get over it very quickly, you won’t be running a business for too long.
10. Robust health
Look after your health. Celebrancy is about being on time and on the ball. Since stresses are inevitable, make sure you don’t succumb by taking care of yourself physically, mentally and emotionally. Make some rules about how you want to run your business and what time off you would like to have. Some celebrants choose not to perform ceremonies on public or religious holidays because they prefer to spend that time with their family and friends. Decide on your priorities so that you won’t feel that you are wholly controlled by your business.